I described Amanda as “a bright young woman” in the MMMemo two weeks ago because I had heard the story, but didn’t know her name. I did know, however, (and still do) the name of her employer. But I didn’t want him and her to be buried with 10,000 phone calls asking what they did to score 50 million views on Facebook last year and another 12.5 million views in the 31 days of January, 2026.

 

 

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