The brand of Tommy Cool, by Matthew Burns with Ryan Chute
(Notice how the radio ads don’t sound like ads.
In just 3 minutes, you feel like you know Tommy Cool.)

When your logo, your color palette, and your visual style guide work together to reinforce your story and your personality – as they do for Tommy Cool –  your visuals are doing their job. But without a personality, without an ever-evolving story, a logo and a truck wrap become just another colorful vehicle wandering down the road. – Indy Beagle