• Home
  • Memo
    • Past Memo Archives
    • Podcast (iTunes)
    • RSS Feed
  • Roy H. Williams
    • Private Consulting
    • Public Speaking
    • Pendulum_Free_PDF
    • Sundown in Muskogee
    • Destinae, the Free the Beagle trilogy
    • People Stories
    • Stuff Roy Said
      • The Other Kind of Advertising
        • Business Personality Disorder PDF Download
        • The 10 Most Common Mistakes in Marketing
          • How to Build a Bridge to Millennials_PDF
          • The Secret of Customer Loyalty and Not Having to Discount
          • Roy’s Politics
    • Steinbeck’s Unfinished Quixote
  • Wizard of Ads Partners
  • Archives
  • More…
    • Steinbeck, Quixote and Me_Cervantes Society
    • Rabbit Hole
    • American Small Business Institute
    • How to Get and Hold Attention downloadable PDF
    • Wizard Academy
    • What’s the deal with
      Don Quixote?
    • Quixote Wasn’t Crazy
      • Privacy Policy
      • Will You Donate A Penny A Wedding to Bring Joy to People in Love?

Monday Morning Memo

Volkswagen’s unique construction keeps dampness out.

For years there have been rumors about floating Volkswagens. The photographer claims this one stayed up for about 42 minutes. Why not? The bottom of the VW isn’t like ordinary car bottoms. A sheet of flat steel runs under the car, sealing the bottom fore and aft.

That’s not done to make a bad boat out of it, just a better car. The sealed bottom protects a VW from water, dirt and salt. All the nasty things on the road that eventually eat up a car. The top part of a Volkswagen is also very seaworthy. It’s practically airtight. So airtight that it’s hard to close the door without rolling down the window a little bit.

But there’s still one thing to keep in mind if you own a Volkswagen. Even if it could definitely float, it couldn’t float indefinitely. So drive around the big puddles. Especially if they’re big enough to have names.

– Bill Bernbach (1966)

 

Email Newsletter

Sign up to receive the Monday Morning Memo in your inbox!

Download the PDF "Dictionary of the Cognoscenti of Wizard Academy"

Random Quote:

“The Time Spent Listening (TSL) of hundreds of thousands of Americans is measured daily by Nielsen Media Research. Each of these people carries a Portable People Meter, a small digital device that KNOWS what station you are listening to, the exact moment when you began listening, and the precise moment when you quit listening. Radio measurement is not speculative.  Nielsen knows as much about America’s radio audience as Facebook and Google know about the online audience.

In Austin, the city where I live, the daily sample size is 975 individuals and those Portable People Meters are handed off to a different 975 people every 6 weeks. To put this in perspective, The Gallup Poll uses only 1,050 individuals to measure the opinions of the entire United States of America.

I share this information only to help you understand that any radio schedule that airs enough ads to reach the AVERAGE listener with sufficient repetition for radio do its job, will reach the heaviest users of radio with a potentially annoying amount of repetition. These outliers – the heaviest users of radio – are always vocal, but they do not speak for the masses.”

- Roy H. Williams, the Wizard of Ads

The Wizard Trilogy

The Wizard Trilogy

More Information

  • Privacy Policy
  • Wizard Academy
  • Wizard Academy Press

Contact Us

512.295.5700
corrine@wizardofads.com

Address

16221 Crystal Hills Drive
Austin, TX 78737
512.295.5700

The MondayMorningMemo© of Roy H. Williams, The Wizard of Ads®