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The Monday Morning Memo

Robert_Doisneau-The-Wedding-Dress-Beagle

Yep, still wandering around Paris with Robert Doisneau.
These two little girls are making funny faces at me.
Wearing the appropriate hat is the key to time travel.
But you already knew that, right?

Cognoscenti John Davis mentioned time-travel hats
once in an email. I watched as the wizard put John’s email into
the random quotes database here at MondayMorningMemo.com:

“If I get grumpy and harsh from time to time, please forgive me.
I live in a different universe and when I visit yours
it requires special glasses or a pretty hat. Sometimes I forget.”

My own favorite John Davis quote is this:
“It’s a sobering thought that by the time Mozart was my age,
he had been dead for twelve years.”

Heh, heh, heh

Indy

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Random Quote:

“Big data has become the X factor of modern marketing, the hero of every marketer’s story. But it’s a promise at risk of letting you down. You may be thinking that data will magically turn bush-league marketing into a winning ‘Moneyball’ performance. But that’s an artifact of our big data obsession. Data, alone, isn’t what makes marketing move the needle for business.

Data can play a leading role in developing strategy and bringing precision to execution, but it does nothing — absolutely nothing — to stir motivation and create the desire that makes cash registers ring. Data is important, but it’s content that makes an emotional connection.”

- Harvard Business Review, February 25, 2014, "What Data-Obsessed Marketers Don't Understand," by Jake Sorofman and Andrew Frank

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