• Home
  • Memo
    • Past Memo Archives
    • Podcast (iTunes)
    • RSS Feed
  • Roy H. Williams
    • Private Consulting
    • Public Speaking
    • Pendulum_Free_PDF
    • Sundown in Muskogee
    • Destinae, the Free the Beagle trilogy
    • People Stories
    • Stuff Roy Said
      • The Other Kind of Advertising
        • Business Personality Disorder PDF Download
        • The 10 Most Common Mistakes in Marketing
          • How to Build a Bridge to Millennials_PDF
          • The Secret of Customer Loyalty and Not Having to Discount
          • Roy’s Politics
    • Steinbeck’s Unfinished Quixote
  • Wizard of Ads Partners
  • Archives
  • More…
    • Steinbeck, Quixote and Me_Cervantes Society
    • Rabbit Hole
    • American Small Business Institute
    • How to Get and Hold Attention downloadable PDF
    • Wizard Academy
    • What’s the deal with
      Don Quixote?
    • Quixote Wasn’t Crazy
      • Privacy Policy
      • Will You Donate A Penny A Wedding to Bring Joy to People in Love?

The Monday Morning Memo

http://www.mondaymorningmemo.com/wp-content/uploads/2017/04/goettllv-wheetengreeting.mp3

KEN: The best home service companies do background checks and drug tests on prospective employees, but at Goettl Air Conditioning and The Sunny Plumber, we take those evaluations even further, because we want you to LIKE the people who come to your home. I mean really LIKE them. This is going to sound crazy, I know, but I make sure my dog Sadie is there when I meet a prospective new hire. Sadie is a Wheaten Terrier. If Sadie goes straight to a person and gives them her Wheaten Greetin’, I know you’re going to be really comfortable with that person in your home. But if Sadie goes off and hides, there’s no way that person is comin’ to work for Goettl or Sunny. Sadie is never wrong. So now you know I’m crazy. But isn’t it okay to be crazy about hiring likable, happy people that will make sure the customer is delighted? Isn’t it okay to be crazy about old fashioned Do-The-Right-Thing customer service? Goettl and Sunny are fabulous companies to work for, and they’re fabulous companies to call. Because everyone who works here is Sadie Certified.
ROY: Goettl Air Conditioning is Contractor License _________
The Sunny Plumber is Contractor License ____________
KEN: Goettl Air Conditioning and The Sunny Plumber.
copyright 2016 Roy H. Williams Marketing

 

Email Newsletter

Sign up to receive the Monday Morning Memo in your inbox!

Download the PDF "Dictionary of the Cognoscenti of Wizard Academy"

Random Quote:

“When I was worried about something, he'd prod me. 'Lido, do you remember what was on your mind a year ago?' And I'd say, 'How could I remember? A lot of things happen in a year.' He'd pull out some notes with a flourish, and say, 'I have it written down.' Then he'd proceed to tell me about something that had made me unhappy a year ago, and deliver the punch line: 'You can't even remember it now.'”

- Lee Iacocca, Where Have All the Leaders Gone? p. 226

The Wizard Trilogy

The Wizard Trilogy

More Information

  • Privacy Policy
  • Wizard Academy
  • Wizard Academy Press

Contact Us

512.295.5700
corrine@wizardofads.com

Address

16221 Crystal Hills Drive
Austin, TX 78737
512.295.5700

The MondayMorningMemo© of Roy H. Williams, The Wizard of Ads®