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The Monday Morning Memo

Shannon,

Yes, the blank pages are intentional.
They were placed there for effect.
 
White space focuses the reader’s attention on one, clear idea, thereby increasing the impact of that short nugget of information.
 
This same principle is followed in the presentation of precious gemstones and fine art. The showcases of the jeweler and the walls of the museum are crowded with unimportant work.
 
But Tiffany displays their most important jewelry 
by putting only four or five pieces in a showcase, 
and you will find the Mona Lisa 
occupying an entire wall in the Louvre,
alone.
 
This same principle holds true in human speech.
 
Dramatic pause, 
properly timed, 
is powerful.
 
Thanks for checking.
 
Roy H. Williams

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