When sufficient energy and divergence are contained in a piece of information, (a thing is divergent when it is unusual and different,) the effect that’s triggered is known in marketing as Word of Mouth. Let’s watch it in action. (Below)
“Advertising,
like almost every profession,
suffers from a groove mentality.
We tend to listen only to ourselves,
to see things only in familiar frames of reference.
To grow, to be more effective, it is important to stop and ask,
‘Why am I doing what I’m doing?'”
like almost every profession,
suffers from a groove mentality.
We tend to listen only to ourselves,
to see things only in familiar frames of reference.
To grow, to be more effective, it is important to stop and ask,
‘Why am I doing what I’m doing?'”
– Tony Schwartz,
author of The Responsive Chord