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   The Monday Morning Memo
   is a weekly post prepared by New York Times bestselling
   business author, Roy H. Williams, The Wizard of Ads.

I'm
Indy, your guide in the rabbit hole.



Whether advice on advertising or a philosophical muse, you'll never have heard it before.
The MMMemo is free and your e-mail address will never be shared.


If you enjoy what you see in the Monday Morning Memo Archives, take a look at Wizard Academy, a nonprofit, nontraditional business school attended by business owners, scientists, musicians, politicians and artists from every continent... except Antarctica.

The Latest Monday Morning Memo
Who Is Your Customer? - January 23, 2012
Media Buying Lesson Number One
I’ve never seen a business fail because they were reaching the wrong customer. But I’ve seen hundreds fail because they were saying the wrong things.   Most ads answer questions no one was asking. How did we Americans become so fixated on “targeting the right...
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