• Home
  • Memo
    • Past Memo Archives
    • Podcast (iTunes)
    • RSS Feed
  • Roy H. Williams
    • Private Consulting
    • Public Speaking
    • Pendulum_Free_PDF
    • Sundown in Muskogee
    • Destinae, the Free the Beagle trilogy
    • People Stories
    • Stuff Roy Said
      • The Other Kind of Advertising
        • Business Personality Disorder PDF Download
        • The 10 Most Common Mistakes in Marketing
          • How to Build a Bridge to Millennials_PDF
          • The Secret of Customer Loyalty and Not Having to Discount
          • Roy’s Politics
    • Steinbeck’s Unfinished Quixote
  • Wizard of Ads Partners
  • Archives
  • More…
    • Steinbeck, Quixote and Me_Cervantes Society
    • Rabbit Hole
    • American Small Business Institute
    • How to Get and Hold Attention downloadable PDF
    • Wizard Academy
    • What’s the deal with
      Don Quixote?
    • Quixote Wasn’t Crazy
      • Privacy Policy
      • Will You Donate A Penny A Wedding to Bring Joy to People in Love?

The Monday Morning Memo

Patterns within Patterns, All around You

July 15, 2002

It happened again last week; I accidentally used the term, “third gravitating body” and was immediately asked for an explanation.

Sigh. I really need to quit doing that.

The unavoidable truth is that it takes at least two hours and an auditorium full of special equipment to reveal the astonishing, invisible world of third gravitating bodies. More importantly, it requires a mind that has been carefully stretched to make room for this massive concept. Third Gravitating Bodies are complex, powerfully persuasive, and carefully hidden from conscious awareness.

You'll find the framework of my best, written explanation of Third Gravitating Bodies on pages 119 through 123 of the book, “Magical Worlds of the Wizard of Ads.” The first part of that explanation can also be found in the archives of www.WizardofAds.com under the title, “Chaos – A Higher Level of Order.”

But today I'm going to make one last attempt to provide a comprehensive, succinct definition:

Third Gravitating Body – a tiny element, usually overlooked, that triggers patterns within patterns and orbits within orbits, thus magnetically attracting and holding the attention of the intuitive, but mute, right hemisphere of the brain. Due to the vast size, scope and complexity of these patterns, they cannot be managed by the unaided, rational, intellectual left hemisphere, thus triggering a powerful, but invisible, strange attractor within the mind. Fractal images are visual examples of what happens when a Third Gravitating Body is introduced into a mathematical equation and the results are then tracked by a computer. Likewise, the brain, a biological computer, senses the patterns-within-patterns in such natural fractals as clouds, fire, ocean waves and mountain ranges. Similarly, every best selling novel, blockbuster movie, hit song, excellent meal, etc., will always contain a third gravitating body, unconsciously placed there through the native intuition of a talented artist. My job is to teach people how to do this consciously.

There. That's the best and simplest answer that can be offered outside 3 grueling days in the Magical Worlds curriculum at Wizard Academy. When you finally learn to recognize third gravitating bodies, you'll be haunted by them for weeks, seeing and hearing and tasting them everywhere you go. And it will drive you crazy that no one else can detect them, no matter how well you try to explain it.

But then, you were about half crazy anyway, weren't you?

Roy H. Williams

PS – Internet Marketing? The Eisenboys return for an encore performance of their mind-bending Wizards of Web workshop at the academy, July 31-Aug.2. You'll learn all that you need to know, believe me. Publishing legends Keith Miller and Ray Bard bring back their non-fiction writer's workshop on Saturday, August 10. You can register to attend this one-day event or add it, at no additional charge, as a bonus, third day to your August 8-9 Free the Beagle creativity workshop. For details, call “JG” at (800) 425-4769 or email jg@wizardacademy.org

You can subscribe to our no-charge monthly newspaper, the Beagle Bugle, for FREE simply by emailing your street address to tammy@wizardacademy.org. Or you can call her at (800) 425-4769.

Email Newsletter

Sign up to receive the Monday Morning Memo in your inbox!

Download the PDF "Dictionary of the Cognoscenti of Wizard Academy"

Random Quote:

“Using an EEG machine, neuroscientists can measure the fluctuation of brain activity linked to surprise. This measurement is called N400, so named because it is roughly 400 milliseconds after hearing a surprising verbal punch line that your brain registers the surprise on the EEG. The N400 response is primarily associated with linguistic surprise.11 As a general rule, every word elicits an N400 response, but the more uncommon a word is, the greater in amplitude its N400 response. For example, an uncommon word like superfluous creates a much greater N400 response than a common word like chapter. However, the interesting thing about the N400 response is that the contextual anchor is hugely important. While each word has its own inherent N400 amplitude, this amplitude changes dramatically based on how likely the word’s use is in the context in which it’s presented. For example, take the sentence: “I long to marry my one and only true _____.” You wouldn’t be surprised if this sentence ended with love. However, if the last word in the sentence were elephant, you’d be extremely surprised. It would score high on the N400 scale. While elephant itself isn’t a rare word, it’s surprising in the context of the sentence. Dozens of EEG studies12 have documented this phenomenon. The greater the mismatch between the word and the contextual anchor, the greater the amplitude of the N400 response—the greater the surprise.”

- Matt Johnson and Prince Ghuman, "Blindsight," BenBella Books, Kindle Edition. This insight was sent to us by Craig Arthur, Wizard of Ads partner from Townsville, Australia

The Wizard Trilogy

The Wizard Trilogy

More Information

  • Privacy Policy
  • Wizard Academy
  • Wizard Academy Press

Contact Us

512.295.5700
corrine@wizardofads.com

Address

16221 Crystal Hills Drive
Austin, TX 78737
512.295.5700

The MondayMorningMemo© of Roy H. Williams, The Wizard of Ads®