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The Monday Morning Memo

Curiosity Rocks

March 9, 2009

| Download
https://podcasts.captivate.fm/media/4a54f3c2-bbd4-45ca-b93e-16455a00b69e/MMM090306-CuriosityRocks.mp3

 


8,000 years before Stonehenge and the Pyramids

The rocks of Gobekli Tepe (pronounced Go-beckly Tepp-ay) are a curiosity, and curiosity rocks.

Travel with me to that ancient land between the Tigris and Euphrates rivers in southeastern Turkey.

A shepherd wandering on the hillside where grows a solitary Mulberry tree, spies the top of an oblong rock that appears to have been shaped by human hands. He notices others like it in a pattern. He returns to the village and tells what he has seen. The digging begins. The year is 1994.

“Gobekli Tepe is the most important archaeological site in the world.”
– David Lewis-Williams, Witwatersrand University in Johannesburg

“Gobekli Tepe changes everything.”
– Ian Hodder, Stanford University.

Stonehenge was built 5000 years ago in 3,000 BC and the pyramids of Giza in 2,500 BC. Carbon dating of organic matter adhering to the megaliths of Gobekli Tepe reveal it to be 12,000 years old, meaning it was built around 10,000–9,000 BC.

“Gobekli is thus the oldest such site in the world, by a mind-numbing margin. It is so old that it predates settled human life. It is pre-pottery, pre-writing, pre-wheel, pre-everything. Gobekli hails from a part of human history that is unimaginably distant.” – Tom Cox

Perhaps the strangest part of the Gobekli story is that around 8,000 BC, its inhabitants entombed their temple under thousands of tons of earth, creating the artificial hills on which the unnamed shepherd walked in 1994. It was a task of unspeakable labor.

No one knows why Gobekli was buried.

“The modern history of Gobekli Tepe begins in 1964, when a team of American archaeologists combed this remote province of southeast Turkey. The archaeologists noted that several odd-looking hills were blanketed with thousands of broken flints, a sure sign of ancient human activity. Despite this, the US scientists drifted away and did no excavating. Today, they must feel like the publisher who rejected the first Harry Potter manuscript.” – Sean Thomas

Thirty years later, a shepherd saw a pattern of rocks peeking through the soil and said, “I wonder…”

Google Gobekli Tepe and you’ll find that everyone mentions the shepherd but none can name him.

I want to locate that shepherd and bring him to Wizard Academy. For it’s people like him – men and women without credentials, funding or permission – who notice the daily miracles that surround us and point them out for all to see. 

Galileo,
Da Vinci,
Buckminster Fuller,
and the shepherd of Gobekli Tepe;
to these servants of Curiosity,
I give my highest Salute.

Roy H. Williams

ANOTHER SALUTE – Students of the inaugural session of Escape the Box give Dr. Grant their highest salute in a new video posted on the course description page for that class.  Only 4 seats remain available for next week's session. (March 18-20) Take a look at the video. These people were rocked. You will be, too.

LEARN THE 40 ANSWERS. Did you know that every problem that's ever been solved has been solved by implementing one or more of the 40 Basic Answers?  Would you like to learn them?  DaVinci and The 40 Answers is a 2-day class taught by Roy H. Williams and Mark Fox, the youngest chief engineer in the history of the Space Shuttle project. (That's right, you're going to learn from an actual rocket scientist.) Attend this class and the next time someone figures out an elegant solution to a problem and says, “Hey, it's not rocket science,” you can say something cool like, “Actually, it is rocket science. And your solution is an example of Archetypal Answer 13, 'Turn it upside down.'” DaVinci and the 40 Answers. April 1-2 at Wizard Academy. Register now and stay in Engelbrecht House for free. Way cool.

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Random Quote:

“There are things in life where the value is precisely in the inefficiency, in the time spent, in the pain endured, in the effort you have to invest.

Most of you, if you were students, wrote essays or something like that as undergraduates, right? Fairly confident to say that nobody’s actually kept them? Nobody re-reads them. In fact, the essays you wrote are totally worthless.

But the value wasn’t in the essay. What’s valuable is the effort you had to put in to produce the essay. Now, what AI essays do is they shortcut from the request to the delivery of the finished good and bypass the very part of the journey which is actually valuable—the time and effort you invest in constructing the essay in the first place.

Similarly, the valuable part of advertising is, to some extent, the process of producing it, not the advertising itself. Because it forces you to ask questions about a business which people mostly never get around to asking: What do we stand for? What’s our function? Who do we appeal to? Who’s our target audience? How do we present ourselves? How do we differentiate ourselves? How do we make ourselves look different and feel valuable to the people who encounter us?”

- Rory Sutherland, Behavioral Scientist

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