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Random Quote:

“Before you start thinking about which radio station to use, or even which media, you need to craft your message. And that cannot be done until you have clear and concise answers to these 3 questions:

  1. How will your performance be measured?
    Ask your client.

2. What do they want you to make happen? See it in your mind.

3. Where do they want you to take them? Say it out loud back to them.”

- Roy H. Williams, in an article for Radio Ink magazine written on 7:52AM on Saturday, Dec 11, 2021

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