I was just a boy, standing beside my Dad’s coffin at his funeral when it hit me: the reason my Dad took me on all those evening service calls and had me hold the flashlight for him was because he knew he was dying. He didn’t want to tell me. He just wanted to spend time with me. I loved those evenings with my Dad. He told me things I’ll never forget. When he handed me that flashlight each night, he was literally passing the torch. Duncan Goodrich never worked at Goettl. He was an independent air conditioning technician. But he LOVED working on Goettl air conditioners. He said, “Always buy Goettl, son. Always buy Goettl.” So when I grew up I bought the company. A lot of people hate these ads and they send me nasty emails. I don’t care. A hundred thousand people are lighting up the night with Goettl flashlights these days and I believe my Dad knows it, and he is proud. Goettl. Gee Oh Ee, T-T-L. It’ll keep you cool, but it’s hard to spell. I’m Ken Goodrich. And I’m my father’s son.