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The Monday Morning Memo

Roy and Pennie’s private reception dinner
for Chad Prosser will be held the evening
of March 19, 2012, in the new Veranda Room
on Roy and Pennie’s property adjacent to
Wizard Academy.

Please RSVP if you can come.  
(We need an accurate count for dinner.)

Call Jackie at (512) 295-5700 or email her at Jackie@WizardOfAds.com

Roy will open the evening at 7PM by sharing his memories of three different times Chad stood with him when he needed a friend. Chad will speak a few minutes and then answer your questions. We’ll probably be done around 8:30 or 9:00.

It will be a delightful evening.

Yours,

Roy and Pennie Williams 

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Random Quote:

“In many ways, online marketing and online media has done itself a disservice by focusing on targeting more than reach. A couple of very interesting studies are out there. One was a study by Nielsen, about the relative contributions of reach versus targeting in effectiveness, and they concluded, with a survey of about 500 econometric models, that targeting only adds about 10% to the effectiveness of the campaign on average. A very similar result came from some work by D2D, where they looked at over 200 econometric models, from a wide range of categories, and they concluded that targeting of a campaign adds only about 10% to effectiveness. So the same numbers, two very different methods.”

- Les Binet, data scientist, summer 2020

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Contact Us

512.295.5700
corrine@wizardofads.com

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16221 Crystal Hills Drive
Austin, TX 78737
512.295.5700

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