bigdog - The Monday Morning Memo

You can

(a.) run with the big dogs,

(b.) bark with the little dogs,

(c.) or sleep on the porch.

Which will it be?

“Nike invested billions into something that was less effective but easier to be measured vs something that was more effective but less easy to be measured.

Data isn’t worthless. Data is really, really valuable for telling you what has happened in the past.

Great expense has gone into producing data that can tell you what’s going on in the present. But as the 7- and 8-figure salaries of quantitative analysts at hedge funds show us, using data to extrapolate what will happen in the future is one of the most challenging things you can try to do with it.

With the benefit of time and distance, it’s easy to condemn Nike for making this mistake. It’s even easier to believe that we can avoid it — because we would simply ‘pick the right data to follow, instead of the wrong data.'”

- Read “Nike’s $25B blunder shows us the limits of 'data-driven'” by Pavel Samsonov on Medium

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