• Home
  • Memo
    • Past Memo Archives
    • Podcast (iTunes)
    • RSS Feed
  • Roy H. Williams
    • Private Consulting
    • Public Speaking
    • Pendulum_Free_PDF
    • Sundown in Muskogee
    • Destinae, the Free the Beagle trilogy
    • People Stories
    • Stuff Roy Said
      • The Other Kind of Advertising
        • Business Personality Disorder PDF Download
        • The 10 Most Common Mistakes in Marketing
          • How to Build a Bridge to Millennials_PDF
          • The Secret of Customer Loyalty and Not Having to Discount
          • Roy’s Politics
    • Steinbeck’s Unfinished Quixote
  • Wizard of Ads Partners
  • Archives
  • More…
    • Steinbeck, Quixote and Me_Cervantes Society
    • Rabbit Hole
    • American Small Business Institute
    • How to Get and Hold Attention downloadable PDF
    • Wizard Academy
    • What’s the deal with
      Don Quixote?
    • Quixote Wasn’t Crazy
      • Privacy Policy
      • Will You Donate A Penny A Wedding to Bring Joy to People in Love?

The Monday Morning Memo


As you know, the wizard never explains
the photos he floats above the titles of his Monday Morning Memos, but he’s never told me that I can’t explain…

The operative words in this week’s title
are “beauty” and “gun.”
Do you see a beauty and a gun in the photo?
Is that gun mentioned later in the Memo?
The beauty, by the way, is Christina Gressianu, the author of the unexplained quote that opened the Memo. The faceless man in the plaid shirt in the upper left corner is Sean McNally, the videographer who made the video you’ll see below. 

This would seem to vindicate the rule of Chekhov’s Gun, as every unexplained element in today’s Memo has now been explained and resolved. But you’re forgetting there’s a difference between the conscious and unconscious mind. And this, my cognoscenti, is the difference between randomness and a Third Gravitating Body.

If the conscious mind suspects resolution (closure) in advance, the element in question is predictable. If neither the conscious nor the unconscious mind are able to resolve the element, it is randomness, an annoyance. But if the conscious mind can’t resolve the “unfired gun” but the unconscious mind can find connections and bring resolution, it is elegance, it is delight, it is art; you’ve found a Third Gravitating Body.

The Wizard was loud and proud while
vice-chancellor Whittington did the dangerous.

POP!

Email Newsletter

Sign up to receive the Monday Morning Memo in your inbox!

Download the PDF "Dictionary of the Cognoscenti of Wizard Academy"

Random Quote:

“To call a story a true story is an insult to both art and truth. Every great writer is a great deceiver, but so is that arch-cheat Nature. Nature always deceives. From the simple deception of propagation to the prodigiously sophisticated illusion of protective colors in butterflies or birds, there is in Nature a marvelous system of spells and wiles.”

- Vladimir Nabokov

The Wizard Trilogy

The Wizard Trilogy

More Information

  • Privacy Policy
  • Wizard Academy
  • Wizard Academy Press

Contact Us

512.295.5700
corrine@wizardofads.com

Address

16221 Crystal Hills Drive
Austin, TX 78737
512.295.5700

The MondayMorningMemo© of Roy H. Williams, The Wizard of Ads®