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The Monday Morning Memo

 

Politics, manners, humor, sexuality, wealth, even our definitions of success are being redefined by society based on whatever new values it chooses to use as a lens to judge what is acceptable.

Are these new values randomly chosen, or is there a pattern?

Roy H. Williams and Michael Drew believe the reason history must repeat itself is because we pay too little attention the first time. 

Pendulum chronicles the stuttering history of western society, that endless tick-tock between one excess and another, always regretting what we left behind. 

There is a pattern and it’s 40 years.
2003 was a fulcrum year, as was 1963, its opposite.

Pendulum convincingly explains where we’ve been as a society, how we got there, and where we’re headed next. Business owners, stock traders, politicians, advertisers, salespeople, activists and others who would benefit from a peek into the future would do well to read this book.

Ten years ago, Bush was president and the hot TV show, “24,” featured a rogue, anti-terrorist and the big song, Christina Aguilera’s Lady Marmalade was about scoring all the sex you could get for yourself.

Today Obama is president and the hot TV show is “Glee,” featuring misfit kids singing together to feel good about themselves. The big songs are anything from Glee’s no-name cast.

Anyone who reads Pendulum will know exactly why these things are happening.

And exactly what will happen next. 

 

Pendulum is a new book
by Roy H. Williams and Michael Drew, 
in bookstores everywhere in 2012.

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Random Quote:

“Outside the ranch fence, pronghorn sometimes pass in the light. Pronghorn are the world’s fastest mammals over long distances. They can sustain a speed of sixty miles per hour for hours on end; their eyes can see three hundred degrees; they can detect movement four miles away. Pronghorn, Antilocapra americana, are the only surviving species of the Antilocapridae family—and barely. Pronghorn, of which there were roughly thirty-five million in the early nineteenth century, were largely hunted out of existence to feed the European settlers and construction crews that facilitated the westward takeover of the continent. Their habitats were ransacked, their migration routes disarranged, truncated, cut off. By the late twentieth century, only twelve thousand remained: those that outran the extinction, or outsaw it. I believe them to be a miracle.”

- From “Dark Matter,” an essay that appears in Bright Unbearable Reality, published by New York Review Books.

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