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“According to [Robert] Leonard, words serve as catalysts, setting off sparks of potential meaning that the listener organizes into more specific meaning by observing facial expressions, body language, and other redundant cues. We then employ another powerful tool: prior experience and the storehouse of narratives that each of us carries – what linguists call ‘schema.’ To every exchange we bring unconscious scripts; as any given sentence unspools, we readjust the schema to make better sense of what we are hearing.”

- Jack Hitt, "Words on Trial", The New Yorker, p. 27, July 23, 2012

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