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Roy H. Williams
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Download the PDF "Dictionary of the Cognoscenti of Wizard Academy"

Random Quote:

“1. Everything the business does is Marketing in some form or fashion.

2. To accomplish anything in business, you will likely have to piss off and piss on the ‘Hall Monitors.’

3. Customers are Fickle, so don’t give them anything to Fickle over.

4. People love to kvetch and Customers are critics.

5. Customers have the attention span of a nervous monkey.”

- The 5 Main Marketing Rules of Tom Grimes, The Waterboy of Amarillo. Jeffrey Eisenberg suggested a Sixth Rule: "When a marketing weasel tells you to target only perfect prospective customer, show them how nice your parking lot is."

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