Spend a Day with the Wizard of Ads
If you’d like the Wizard’s advice, or if you’d like him to help you figure out how best to tell your story, we make a limited number of days available in Austin each year at $7,500/day. (If he travels to you, the rate is $30,000 per day.)
Message development, ad writing, media buying?
No problem. Happy to do it. Good at it.
Procter & Gamble, Kellogg and Hewlett-Packard are just 3 of the many Fortune 500 companies who consult with the Wizard “just to stay sharp.” Dozens of America’s most successful entrepreneurs are among his clients. To schedule your day in Austin, email Corrine@WizardofAds.com or call Corrine Taylor at (512) 295-5700.
A check arrives and a one-day meeting is scheduled.
The business owner arrives on the appointed day.
This is going to be tough. It always is.
To earn my money, I must take the client through 5 steps that are easy to understand but hard to do. This is the process my staff and I use to grow little companies into big ones. But our magic can’t happen until we’ve extracted these answers from our client.
What are we trying to make happen? How will we measure success? See it clearly. Say it plainly.
What is the competitive environment? Do we understand the felt needs of our prospective customer? What is holding us back? Name the limiting factors.
When two of our goals come into conflict, which one bows the knee? Prioritize our objectives.
What would be the shortest route to our primary goal? What levers might we use to dislodge impediments? How might we nullify other limiting factors? Are we willing to modify the business model? This is the moment when the future is won or lost.
Are we willing to pull the trigger? Lets quit talking and DO something. Nothing changes until action is taken.