Most people fail to say their own name correctly. Odd as that may sound, Laura Sicola explains her assertion in a YouTube video that is approaching 7 million views. Dr. Sicola earned her PhD in educational linguistics and has two decades of experience teaching good vocal habits to executives at companies including Comcast, IBM, and […]
Private Equity Explained
“For those interested, Brendan Ballou explores private equity in depth in his new book. ‘Plunder: Private Equity’s Plan to Pillage America.’ The book is filled with examples and thorough explanations of how these firms function.” – Joseph Ariel Saliba In the video clip below, Charles Duhigg, Andrew Ross Sorkin, Julie Creswell, and Louise Story […]
Gone with the Wind
Following Hattie McDaniel’s 1940 Oscar win for best supporting actress as Mammy in Gone With the Wind, she was accused of being an Uncle Tom. McDaniel responded that she would “rather make seven hundred dollars a week playing a maid, than seven dollars being one.”
How to be a great ad writer
“Do you want to be one of the world’s great ad writers? Don’t read ads. Read the poems, short stories and novels written by the winners of the Pulitzer and Nobel prizes in Literature.” – Roy H. Williams, the Monday Morning Memo for Oct. 10, 2022
This weeks ads
If this week’s ads are driving this week’s traffic, your ads are transactional. If all your ads collectively are driving this week’s traffic, your ads are relational.
Words Carry Colorful Luggage
“I’ve never convinced a duck to stop being a duck, and I’ve never convinced a twitchy little bastard to stop being a twitchy little bastard.” – Roy H. Williams Q: Why did the wizard say “duck” instead of another animal, plant, or mineral? A: He wanted to connect his statement to a phrase you’ve heard […]
Apple Airpods
Information or Transformation?
[I’ve been writing twice a month for Radio Ink magazine for more than a quarter century. The column you are about to read will be distributed to every radio station in North America – more than 10,000 of them – when it is published in a few weeks. – RHW] Traditional wisdom would suggest that […]
MMRadio Andre Mincov Trademarks
Seven-hundred-thousand Americans per year submit a trademark application, but Andre Mincov says that number is far less than it should be. Prior to beginning his global consultancy specializing in trademarks, Andre worked at a law firm helping companies like Apple, Microsoft, Sun, and Dell file and defend their trademarks. Today Andre rescues small and mid-size […]
Tappers Detroit
With 3 BIG stores in Detroit, Tapper’s is a high-end jewelry store that sells all the finest brands. But when you hear their ads, you realize that Mark and his Dad are really fun people that you would love to know and hang out with. Stephen Semple is the Wizard of Ads partner in charge […]
Indy Beagle is Canis Major
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Buzzword Avalanche
“With the partnership of the world’s largest network operators, we future-proofed our platform and did the legwork to get to intent-based, zero-touch service assurance. Drawing insights from our customers who have embraced converged infrastructure, hyperscale architectures, and digital transformation, we prioritized operational efficiency and manageability. This led us to develop a cloud-first performance assurance platform that is easily deployed and excels within these ‘massive multi’ environments – multi-vendor, multi-operator, […]
Elevator Time
You’re in an elevator, moving from one level to another. Sometimes the elevator goes to a higher level.Sometimes it goes to a lower one.You won’t know until you get there. You are in that aimless time between one chapter of your life and the next.You are moving from a predictable past to an unpredictable future.You […]
We didnt start the fire
Harry Truman, Doris Day, Red China, Johnnie Ray. South Pacific, Walter Winchell, Joe DiMaggio. Joe McCarthy, Richard Nixon, Studebaker, television. North Korea, South Korea, Marilyn Monroe. Rosenbergs, H-bomb, Sugar Ray, Panmunjom. Brando, “The King and I”, and “The Catcher in the Rye.” Eisenhower, Vaccine, England’s got a new queen. Marciano, Liberace, Santayana, goodbye. We didn’t […]
A Song of Galaxies
A Song of Galaxies The brightest lightin our sky at nightis called “the dog star.”You know I’m right. But different eyessee different skies.Look it up!I tell no lies. Those in otherhabitationshave their ownconstellations. They look upat other stars.These are ours.Those are thars. – Alfie the Elf,standing in the light of the golden […]
Hunting Dog of Orion
Canis Major The great OverdogThat heavenly beastWith a star in one eyeGives a leap in the east.He dances uprightAll the way to the westAnd never once dropsOn his forefeet to rest.I’m a poor underdog,But to-night I will barkWith the great OverdogThat romps through the dark. – Robert Frost .
Brother Buck Wrote a Poem
1957 The Year of the Catwas when it was at,but as for that,who knows where? Something in the airwas not really there.I do not care.Buyer beware. And so it goesinto your nose,this thing that flowseverywhere. Like I said,it was in the airlike radioor yes and no,or bad B.O.or Dr. Suessor something loose. Did I still […]
1976 LYRICS
On a morning from a Bogart movie,In a country where they turn back time,You go strolling through the crowd like Peter LorreContemplating a crime.She comes out of the sun in a silk dress runningLike a watercolor in the rain.Don’t bother asking for explanations,She’ll just tell you that she cameIn the year of the cat. She […]
Inigo Montoya
“My name is Inigo Montoya.” “You killed my father…” .
Young Jackie O with Horse
Jacqueline Bouvier, age 7,at a horse show in 1936. It will be many years before she becomes famous as the First Lady of President JFK, then later the wife of the world’s richest man, Aristotle Onassis, following the assassination of JFK in 1963. This news photo was purchased from the archives of the newspaper […]
Jimi Jacket
Royal blue with gold braids. You gotta love Jimi’s jacket. Jimi died at 27. He never got any older than he was in this photo. Looking at him now – in this photo – you wonder if maybe he knew that. – Indy Beagle
The Light of Christmas
The Light of Christmas, by Jim Serrett
Buzz or Chip or Spike
Old New York
Stuyvesant Curiosity Shop, 48 Third Avenue, Manhattan, by Berenice Abbott
The Wise Men of Ukraine
The Wise Men, by Litvinov Daniil Olegovich of Ukraine Have you ever heard of the Gall-Peters Projection Map? It will bend your brain.
Old Car in France
Cour, 7 rue de Valence, by Eugène Atget (1857-1927)
Jane Boulware MMRadio
On her journey to the corner office at Microsoft, Jane Boulware was hit on, spit on, and shot at. Literally. She says Microsoft was a viper pit known for eating its young. Jane was one of the top ten women at Microsoft by the time she turned 40, working for Steve Ballmer and bringing home […]
Wise Men by Picasso_1964
The Wise Men by Pablo Picasso, 1964, written on the back of an invitation to an art show.
Gordon Atkinson
“The stupid will always be with you. Do not gloat over the misfortune that will inevitably follow them, though you are allowed a giggle or two.” – Gordon Atkinson, his English translation of the Pseudepigrapha of Delphi, to which Tom Grimes added, “All of us are stupid about something. Just some folks are a […]
et tu brute
You read a really long Monday Morning Memo today, so I’m just going to show you a few interesting photographs and some unusual pieces of art, okay? – Indy Beagle PS: At the end of last week’s memo, the wizard promised to give you “Part Two” this week. Did you notice that last […]
Indy Beagle rides the Wizard of Ads rocket
MMRadio Rebecca Davison
Rebecca Davison was a banker – a financial advisor to multimillionaires – who went on to build a global following among female entrepreneurs, many of whom are important business leaders. Rebecca teaches them how to earn more money, but that’s not what makes them love her. Like many of you, Rebecca can feel what others […]
Bad Moods
“One of the peculiar things about bad moods is we often fool ourselves and create misery by telling ourselves things that simply are not true.” – David D. Burns
Panther Cave
Jeff Sexton Explains why you don’t have a brand
Jeff Sexton wrote an eyebrow-jacking article in the Wizard of Ads partner blog this week. Read it, and Jeff will explain to you why so many people believe they have a brand when they, in fact, do not.
Lincoln in 1839
“You were in an ill-humor when you wrote that letter, and, no doubt, intended that I should be thrown into one also; which, however, I respectfully decline being done.” – A. Lincoln, Jan. 26, 1839
Choose Happiness
“From the backstabbing co-worker to the meddling sister-in-law, you are in charge of how you react to the people and events in your life. You can either give negativity power over your life or you can choose happiness instead. Take control and choose to focus on what is important in your life. Those who […]
Lightning and the Cops
“Lightning, come on out!” Lightning yelled back, “If you want my beer so bad, come on in.” The policemen opted to wait until Lightning had finished his cooler full of beer. This is how they arrived at their conclusion: They did the math: Lightning was a 6’4″ schoolboy.They weighed the evidence: There were 400 pounds […]
Sheep and the Tiny Tribe
Customer-bonding instructions for cooking bacon
Does it surprise you that a person could notice the strange addition to the cooking instructions on this package, feel the humanity and whimsy and sense of humor of the people who package this bacon, and then choose to buy this brand of bacon from now on because they feel a friendly connection to the […]
Michele Miller and Tom Jones
“I grew up listening to Tom Jones. My mother was crazy about him. She went to so many concerts, he began to recognize her from the stage. I’m crazy for him, too, and whenever anyone dismisses him as a ‘dated pop icon,’ I show them this video. We grew up in the best days […]
Mick Torbay for Tappers
The job of a Wizard of Ads writer is to extract true stories from clients, and then tell those stories in such a way that causes the public to immediately think of that person – and feel good about them – when they need what that person sells. These customer-bonding ads don’t seek to sell […]
St Augustine vs Jamestown
Ryan Chute on Leadership
Read More About Ryan Chute
Video AI Generation
MMRadio_Phebe Trotman
“Never quit on your worst day.” That’s Lesson #1. It’s easy to remember and it’s valuable advice. But the story behind lesson #1 is what makes the lesson magical. Lesson #2 is equally insightful. “You can’t score goals if you’re not on the field.” Phebe Trotman retired as a soccer superstar to become a superstar […]
Billy Joel_and so it goes
Best Laid Plans of Mice and Men
MMRadio_Clive_Savacool
Would you rather (1.) fight a massive wildfire requiring the evacuation of more than 20,000 people, or (2.) bootstrap a start-up, with no outside investors, that will sell an untested app? Clive Savacool has successfully done both. Battling blazes for 25 years turned out to be excellent preparation for extinguishing the many firestorms faced by […]
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Pespective_God and Nothing
Perspectives_soldiers_live
James Taylor_Soldiers
Isnt it nice to be home again_James Taylor
Caruso caricature of Toscanini
One year before he created the Laughing Buddha bronze for Toscanini, Caruso sketched this caricature of Toscanini. Enrico Caruso, by all accounts, was a delightful host and friend.
Enrico Caruso to Arturo Toscanini
In 1909, Enrico Caruso created this one-of-a-kind bronze caricature of himself as a laughing Buddha for his friend Arturo Toscanini, the most acclaimed symphony conductor of the late 19th and early 20th century. Born into poverty, Caruso became a multimillionaire operatic tenor who so loved America that he paid his taxes on January 1st each […]
Arturo Toscanini and Enrico Caruso
Arturo Toscanini with Enrico Caruso
Thomas Payne_Honesty
Wizard of Ads Partner Ryan Chute sent the wizard this meme, having no idea he had already written the Monday Morning Memo about precisely the same observation. – Indy Beagle
SLOdownwines dot com
And to make sure they took this college-days-flashback to its ultimate height, the name of this particular wine from SLOdownwines is “Sexual Chocolate.” Do you remember that scene from “Coming to America,” the 1988 movie starring Eddie Murphy and Arsenio Hall, each playing multiple roles? (Juvenile humor, yes, but distinctly memorable.) – Indy Beagle
MMMRadio_Ryan Erickson
After 16 years as a wedding photographer, Ryan Erickson decided he was barking up the wrong tree. He was making money, but he no longer had passion for his work. So Ryan decided to try his hand at fine art photography, and now he’s thinking of going nationwide! His clients love how his fine-art portraits […]
Why most ads dont work
George Bernard Shaw 1933 sketch
George Bernard Shaw’s most timeless play was “Pygmalion,” which was rewritten as the immortal musical “My Fair Lady.”(video below) George Bernard Shaw said, “I want to be thoroughly used up when I die, for the harder I work the more I live.” “To dream the impossible dream,to fight the unbeatable foe,to bear with unbearable sorrow,to […]
Shaw and the Reporters
In 1905, a hostile group of reporters confronted him to say that his new play was “a superabundance of foulness.” Shaw tried to explain that his characters, “behave like human beings, instead of conforming to the romantic logic of the stage,” but the reporters were determined to brand him as deviant and immoral. Shaw responded, […]
George Bernard Shaw as Quixote
According to the painter, what we see at the end of Quixote’s lance are orange carrots. When you understand the life story of this painter, it becomes obvious that the horse carrying Quixote is the media, and the carrots are the different things he did to bait the media into giving him headlines.
George Bernard Shaw Nobel Prize
MMRadio Charlie Munger
Charlie Munger was the billionaire businessman who built Berkshire Hathaway side-by-side with Warren Buffett. Just weeks before Munger died at age 99, Gregory Zuckerman of The Wall Street Journal spent 4 hours with Charlie in the billionaire’s Los Angeles home and came away with some life-changing insights. This week, roving reporter Rotbart interviews the last journalist to […]
Michael Caine use the difficulty
“When I was a very young actor, there was an improvised scene between a husband and wife going on inside. They got carried away and they started throwing things and he threw a chair and it lodged in the doorway and I went to open the door and I just got my head round and […]
Research 2
Research 1
He was a 5-year-old boy in Dublin, Ireland, when America’s Civil War began. He died in 1950 at the age of 94, and throughout his life he saw himself as Don Quixote. He even painted this watercolor of himself as Quixote.
Mrs Warrens Profession
During the Victorian era, women were expected to maintain a poised and dignified manner, and to obey their husbands. George Bernard Shaw was troubled by the fact that men often made use of “laws that gave him total control of his wife’s person – and her fortune”. His play, ‘Mrs. Warren’s Profession’ (1905) was […]
The Dreams of Young Men
MMRadio_Greatest Hits_Jan 1_2024
Side Hustles, Online Retailing, Military Contracts, Bras, Walt Disney, Firefighters, Business Exit Strategies, and Worms. Those were 8 of the Top 10 Episodes for MondayMorningRadio in 2023. This week, roving reporter Rotbart – with brilliant co-host and son, Maxwell – revisit the highlights of 2023 and share an audio preview of their new book, a […]
Sense of Wonder
“If a child is to keep alive his inborn sense of wonder… he needs the companionship of at least one adult who can share it, rediscovering with him the joy, excitement, and mystery of the world we live in.”– Rachel Carson Perhaps the finest nature writer of the 20th century, Rachel Carson (1907-1964) is remembered […]
8 years ago_MMMemo replay
. A Monday Morning Memo Replay from 8 years ago: Nov 23, 2015 More than 500 people have seen the earth from space and 12 have walked on the moon. Most of these people returned home strangely altered. Their families were the first to notice. In 1987 this phenomenon got a name. “The overview effect” refers to what happens […]
a story in black and white part 6
“The eye sees only what the mind is prepared to comprehend.”– Robertson Davies, Tempest Tost, one of the Salterton trilogy Batiste is married to journalist, musician and best-selling author Suleika Jaouad. The two met as teenagers at band camp. On April 3, 2022, the couple revealed in an interview on CBS News Sunday Morning that they had […]
A story in black and white part 5
“But let’s be very attentive to this; the fact that we are capable of thinking, reasoning… does not mean that we have forgotten about emotions. The emotions are still here. Feelings are still here. And they are accompanying everything we do.”– Professor Antonio Damasio, a neuroscientist at USC
A story in black and white part 4
A story in black and white part 3
A story in black and white part 2
A Story_in Black and White
Indy Beagle talks about nursing a grudge
Nursing a grudge is a form of worry, and in the wisdom of Erma Bombeck, “Worry is like a rocking chair. It gives you something to do, but it doesn’t get you anywhere.” Nursing a grudge is like that. – Indy Beagle
MMRadio Dean and Talya
Riyaz Adat was on death’s doorstep, withering away in excruciating pain in the transplant ward of Toronto General Hospital. This week on a special edition of Monday Morning Radio, roving reporter Rotbart narrates the uplifting true story of Riyaz’s miraculous survival and recovery — reading from the Christmas book Rotbart and his wife, Talya, wrote […]
Pylant Plaque
Iris Sybil Pylant was the mother of Roy’s mom. – Indy Beagle
Woman 13
“It is only rarely that one can see in a little boy the promise of a man, but one can almost always see in a little girl the threat of a woman.” – Alexandre Dumas Would you like to read a little Christmas booklet the wizard wrote about Jesus, the Wise Men, […]
Indy Beagle and Girl with Gun
Garrison Keillor reads a poem about a woman, “In a Prominent Bar in Secaucus One Day” by X.J. Kennedy
Woman 12
“We all know we’re going to die; what’s important is the kind of men and women we are in the face of this.” – Anne Lamott, Bird by Bird: Some Instructions on Writing and Life
Woman 11
“For a long time I have hesitated to write a book on woman. The subject is irritating, especially to women; and it is not new.” “Enough ink has been spilled in quarreling over feminism, and perhaps we should say no more about it. It is still talked about, however, for the voluminous nonsense uttered […]
Woman 10
“No matter how happily a woman may be married, it always pleases her to discover that there is a nice man who wishes that she were not.”– H. L. Mencken
Woman 9
Two women meet. The first one cries, “What have you done with your hair? It looks like a wig.” Her friend answers, “It is a wig.” The first replies, “Well, you’d never know it.” – John Steinbeck
Woman 8
“Men always want to be a woman’s first love. Women have a more subtle instinct: What they like is to be a man’s last romance.” – Oscar Wilde “When a man becomes familiar with his goddess, she quickly sinks into a woman.” – Joseph Addison