You bought it for 50 cents. You sold it for a dollar. You made 50 cents. What was your percentage of profit? You could say “100 percent” because the 50-cent profit you made is equal to your original investment of 50 cents. But if we look at it from the basis of your selling price, […]

name, for a moment, “home.” Home is an English word virtually impossible to translate into other tongues. No translation catches the associations, the mixture of memory and longing, the sense of security and autonomy and accessibility, the aroma of inclusiveness, of freedom from wariness that cling to the word “home” and are absent from “house” or even […]

Don Cornelius was the creator of the nationally syndicated dance and music show Soul Train, which he hosted from 1971 until 1993. He was known for the phrase with which he closed each episode: “I’m Don Cornelius, and as always in parting, we wish you love, peace and soul!” Altogether, the show had a 35-year run. […]

  8 Most Common Mistakes in Planning a Persuasive Event Where You are Looking to Raise Funds or Sell Something Mistake #1: Mistaking a “Theme” for a Persuasive Messaging Concept If you choose an attractive “theme” for your event, such as a party or ball that would dictate the decor, the entertainment and perhaps what your […]

BONUS: I can’t guarantee this, but there’s a solid chance that Ronny himself will be there as a special guest. Can you imagine hangin’ out with a guy who’s slingin’ nearly a million a week at the media? One Day, Two Nights, $500 – How to Sell Upscale Products and Services. ALSO – There are […]

Pendulum is the book the wizard wrote with Michael Drew. Are we once again fearing the death of The American Dream, as did The Lost Generation exactly 80 years ago? The New York Times thinks so: “The election of Barack Obama in 2008 helped spur the rise of a strongly conservative wing known as the […]

The literary figures of the Lost Generation tended to use common themes in their writing. One of those themes is decadence and the frivolous lifestyle of the wealthy. Both Hemingway and Fitzgerald touch on this theme throughout their novels, The Sun Also Rises and The Great Gatsby. Another theme that common among these authors was […]

Read The Secret Life of Walter Mitty, courtesy of The New Yorker

Twice a year, the Wizard of Ads Partners get together somewhere interesting…

Let us all agree to set aside the historical origins of Halloween for the purposes of this discussion, since those origins do little to explain the continuing appeal of that holiday. Now to Tom’s question: No, I don’t think Halloween taps into our Dark/Light duality so much as it is an expression of denial, a youthful mocking […]

Hemingway was the most famous of the writers of “The Lost Generation.”

A Reassuringly Expensive Vacuum Cleaner Do you sell a product or service that is reassuringly expensive? Ronny is selling $700 vacuum cleaners through a direct-response television campaign he created after attending, “How to Sell Upscale Products and Services” at Wizard Academy. That ad campaign began as a $100,000 experiment. Ronny told me he’s currently spending […]

You , too, can be a Worthless Bastard! Click to learn how.

Here are a few of the studies of recurrent patterns that underlie the core curricula at Wizard Academy. Practical Applications of Universal Duality will teach you how to craft magnetic messages. Practical Applications of Intersecting Dualities will teach you how to create a magnetic brand. Practical Applications of Gestalt Theory will teach you how to bring […]

Philip Terman books. Worldwide Worthless Bastard Meetings (Make sure you know the rules before you come!)

 

Let’s Create an Ad Campaign! is the Wizard Academy workshop in which you are led through the construction your gravity well. You’ll also do a beautiful list of other things that will make your business sparkle.

Are You One of Us?

A couple of weeks ago I spent an hour and a half on television speaking to a nationwide audience of several million viewers. They wanted me to talk about Pendulum, the book we published in 2012. Specifically, they wanted me to explain how we knew four years ago exactly what would be happening right now. […]

There’s a lot of people that teach pride was the first sin committed by the devil but I don’t think that’s true. I think the first sin was selfishness. And we’re all selfish at some level. And I think that pride is nothing more than the defense of our selfishness. When we defend our own […]

Reality is subjective, and there’s an unenlightened tendency in this culture to regard something as ‘important’ only if ’tis sober and severe… When you’re unhappy, you get to pay a lot of attention to yourself. And you get to take yourself oh so very seriously… Your unhappy person resents it when you try to cheer […]

Ecclesiastes Chapter 3: There is a time for everything, and a season for every activity under the heavens: a time to be born and a time to die, a time to plant and a time to uproot, a time to kill and a time to heal, a time to tear down and a time to […]

“We shall not cease from exploration And the end of all our exploring Will be to arrive where we started And know the place for the first time.” – T.S. Eliot, Little Gidding, 4th of the Four Quartets  

“Good composition is a matter of establishing and controlling tensions between opposites.” – Barry Moser, Wood Engraving, p.24  

It seems to be a fundamental law of the universe that a thing cannot exist without its opposite. Negatively charged electrons revolve around positively charged protons. Male and female. Inhale and exhale. Extend and contract. Seedtime and harvest. Every good thing exists in a state of duality. A voice spoke into the darkness, “Let there […]

You definitely need to be reading Tim Miles website. And you certainly want to read his first book!

 

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Deanie Sexton is a professional photographer

“The center of every man’s existence is a dream. Death, disease, insanity, are merely material accidents, like a toothache or a twisted ankle. That these brutal forces always besiege and often capture the citadel does not prove that they are the citadel.” – G.K. Chesterton in “Sir Walter Scott,” from Twelve Types “Westerners like to dwell […]