Meet Vi WickamMeet Mick Torbay @vib3.machine You can make these. I promise. #edsherran #dre #tameimpala #portugaltheman #ariannagrande #lizzo #deftones #producersoftiktok #songwritersoftiktok #bassplayersoftiktok #guitartok #vib3machine @@danwilsonmusic@@output@@applemusic@@theneedletok@@zanelowe@@venture_music@@thekount@@snoopdogg ♬ original sound – ViB3 MACHiNE

The wizard suggested this ad language to his friends for their Hawaiian VRBO listing. – Indy Hale Malanai is a Cottage-on-Stilts by the Sea You walk up a flight of stairs and are immediately pulled by the view of the ocean onto the lanai. The jungle-like foliage, the smell of flowers, the sand, the ocean, […]

Out walking in the frozen swamp one gray day, I paused and said, ‘I will turn back from here. No, I will go on farther—and we shall see.’ The hard snow held me, save where now and then One foot went through. The view was all in lines Straight up and down of tall slim […]

“The young man who has not wept is a savage, and the old man who will not laugh is a fool.”– George Santayana, Dialogues in Limbo (1925) ch. 3

Eighty-eight percent of the Fortune 500 companies that existed in 1955 are gone. Poof. Half of them withered because they had a manager in the role of CEO when they desperately needed a leader. The other half were destroyed by a leader when a manager could have held the company together and grown it incrementally. […]

Jeff Sexton and Chris Maddock have been teaching at Wizard Academy since its inception. Brilliant, brilliant ad men.

Sean Castrina has launched more than 20 companies over the past two decades and most of them have been successful. He says there are 8 unbreakable rules that entrepreneurs must follow if they want to succeed. Do you want to succeed? Learn the 8 rules! Right here. Right now. MondayMorningRadio.com

“To make a scary face, just turn a happy face upside down.” This meme is a good example of how the human brain unconsciously interprets complex symbols. My suspicion is that the designers working for George Lucas did this consciously, not  unconsciously. The best evidence is how the breathing apparatus of the storm trooper is […]

Robert, here’s that billboard mock-up I promised you.  “Frameline Magnetism” refers to the eye being magnetically drawn to the edges of an image, unconsciously filling in the parts that extend beyond the borders or “framelines”. The idea is that the diamond is too big to fit on the billboard. Ciao for Niao, Roy Ads can […]

Elmer, I love the billboards.  All of them are awesome, except for the one where you look like you have a tiny peanut head.  Billboard designers often make this mistake. Too much shirt, too little face.  I have attached my REVISED layout to cure the peanut-head problem.  You’re Welcome.  Roy

Whiners piss me off. I’m not trying to be shocking or crude, I’m just trying to make a point. The reason whiners piss me off, I think, is because they seem to believe that injustice and hardship have somehow singled them out for a special beating. Listen, whiner, everyone is ambushed by catastrophe occasionally. Quit acting […]

Among the robber barons of the late 19th century, none was more ruthless and unscrupulous than Jay Gould, who used to commute to work up the Hudson River on a 200-foot yacht. Gould controlled the country’s largest railroad and the New York World newspaper and he made a fortune bigger than the Rockefellers. Jay Gould is […]

CT scan vs. CAT scan: What’s the difference? A CT scan and a CAT scan are the same thing. CT stands for computerized tomography and CAT stands for computerized axial tomography. By my definition, Preventive medicine is focused on diet and exercise and supplements and colonoscopies. By contrast, Predictive medicine is focused on an annual, non-invasive […]

Zoom in and look around. – Indy

  JayMistry@WizardOfAds.com Dylan@WizardOfAds.com Here’s a transcript of Dylan’s Video: Defeated, the client came to me. For as long as they’ve been running, digital ads, they’ve been paying by the hour to manually update their digital media metrics, spending $500 per week, and still having to look at individual ad managers to get the information that […]

Rick Willis is a Master Analyst and a Wizard of Ads Partner. This short video was his gift to the other partners at last week’s partner meeting in Austin. Rick Willis here, and I’d like to pose a question and throw out a few thoughts. What do you do when you find your client has […]

For any vendors wishing to participate in Skiatook’s Third Thursday in the Park event, the deadline is next Thursday. The chamber of commerce is no longer accepting food vendors, as they have reached capacity.   This month’s event is set to take place on May 19th at Skiatook’s Central Park beginning at 6 p.m. In […]

The Wizard’s Guest Cottage – designed by Princess Pennie – can be seen on three different websites, each one featuring 50 photos of the Wizard Academy campus: vrbo.comairbnb.comwizardsguestcottage.com  

I guess there’s a first time for everything… I was unable to finish the rabbit hole this week because I was helping the wizard fight a whirlwind of stuff that was coming at him all at once. I’ll make it up to you next week. Aroo,Indy Beagle

The Wizard’s Guest Cottage is on the campus of Wizard Academy and is listed on Airbnb. The Wizard’s Guest Cottage is also listed on VRBO.

“In the 1960s, I discovered Simon and Garfunkel as a kid who wasn’t supposed to be listening to such “hip” stuff. In 1983, I set off on a cross-country road trip to discover America’s blue highways with Cathie, my friend and my obsession, only to discover that Simon and Garfunkel had already paved the way. […]

Memories light the corners of my mind,Misty water-colored memories of the way we were.Scattered pictures of the smiles we left behind,Smiles we gave to one another for the way we were. Can it be that it was all so simple then?Or has time rewritten every line?If we had the chance to do it all again,Tell […]

Karla,1. I don’t pretend to be a graphics artist.2. This isn’t necessarily the logo you will choose.3. You might not use this brand or color of van.4. The fonts and colors I used for “I Want To Be Your Guy” and “Plumbers, Electricians, H-Vac Technicians” will almost certainly be different in the final layout executed by the […]

Send indy@wizardofads.com a link to the song you feel is most overlooked.

https://www.mondaymorningmemo.com/ryan-talks-about-whiney-little-bitch-mode/@lvworkshop Zelda build and we’re doomed tangent. #woodworking #diy #craft #maker #existentialcrisis #weredoomed #fyp ♬ original sound – LVworkshop

@lvworkshop Zelda build and we’re doomed tangent. #woodworking #diy #craft #maker #existentialcrisis #weredoomed #fyp ♬ original sound – Bryan

“You are wielding massive power.  You wave your pen like a wand, cast a spell, the spell allows you to enter into other people’s brains.  Change how they think, change how they feel, change how they act.”– Jonathan Gottschall

On Bridgerton, Adjoa Andoh plays Lady Danbury, best friend and court counselor to the Queen of England during the Regency Period. (1811 to 1820) No such character existed, but isn’t it nice to think it could have been possible?

On Sanditon, our strong, confident, wealthy, aristocratic black female is Georgiana Lambe, heiress to a huge fortune left by her father, the owner of a sugar plantation in the Caribbean. Miss Lambe is played by Crystal Clarke.

On Vikings: ValhallaCaroline Hendersonis Haakon, the strong, confident, wise, wealthy, aristocratic black female ruler of the Vikings of Norway and the Kingdom of Kattigat 1,000 years ago.

“The wheel of justice turns slowly, but it grinds exceedingly small.” The first person to make that observation was Sextus Empiricus, who wrote, “The mills of the gods grind slowly, but they grind small.” He lived in the early 3rd century AD, possibly late 2nd century. Older still is the 37th Psalm, written by King […]

James Taylor wrote this song 48 years ago. The wizard has been singing it since 1974. Sing a song for the wrong and the wickedand the strong and the sick, as thick as thieves;For the faceless fear that was never so near,Too clear to misbelieve.Well, the sea is jumping salty and the porpoise has the […]

“One day in retrospect, the years of struggle will strike you as the most beautiful.”– Sigmund Freud “Joy in spite of everything is yanking the bell rope despite physical affliction — it has become my Quasi Motto. One of my books is a hallucinogen, an aphrodisiac, a mood elevator, an intellectual garage door opener, and […]

“So how did altruists survive at all, when natural selection seems to favor the egoist? And eventually, Darwin found a solution. He didn’t write it in Origin of Species, he wrote it in his book The Descent of Man. And he said, ‘Any tribe whose members were altruistic, who were always willing to come to the aid […]

“A poor life this if, full of care, we have no time to stand and stare.”– William Henry Davies William Henry Davies was a Welsh poet who spent his life as a tramp in the United Kingdom and a hobo in the United States. He was born when Leo Tolstoy was 23 years old. Davies became […]

“Snapshots, when you look at them 16 years later, tell stories of the future that awaited each of the people in the photo on the day the picture was taken.” – Indy Beagle, on the first page of the rabbit hole of the Monday Morning Memo for August 23, 2021

“Maybe you have to be a grandparent to realize how neat kids are. Sometimes they’re bundles of energy gift-wrapped in hand-me-downs. Other times they’re pajamaed packages of sleepy sweetness. Always they’re a miracle. I love the way they chase butterflies, and I love the attention they give to mud puddles and raindrops on a window. […]

Three of the GREAT ONES, Johnny Molson, Tim Miles, and Ryan Patrick talk about ads that work and ads that don’t. Ryan Patrick is on the the cover thumbnail of the video. You should watch it. – Indy

“In a screening room at network headquarters in New York, two CBS vice presidents watched the show in silence. ‘Neither of them laughed once,’ Mendelson recalled. ‘When the lights came on, the executives shook their heads and shrugged. “Well,” said one, “you gave it a good try.” “It seems a little flat,” said the other. […]

“When it came out in 1972 I was 14 years old, I remember the scent of life to be discovered, the first complicit glances with the girls, the life in front of me. Now I’m 64, I’m at the end now. Listening to it now is a set of infinite nostalgia together with the awareness […]

Three of the GREAT ONES, Johnny Molson, Tim Miles, and Ryan Patrick talk about ads that work and ads that don’t. Ryan Patrick is on the the cover thumbnail of the video. You should watch it. – Indy

“Few men who come to the islands leave them; they grow grey where they alighted; the palm shades and the trade-wind fans them till they die, perhaps cherishing to the last the fancy of a visit home, which is rarely made, more rarely enjoyed, and yet more rarely repeated. No part of the world exerts […]

“By trying, we can easily learn to endure adversity. Another man’s, I mean.” – Mark Twain (1835-1910) another contemporary of Tolstoy

“You know, as a 41 year old, I feel like life has bullied me so much, that I keep my head down, read my sci-fi books, and buy something cool off of Amazon every now and then. I genuinely feel like nothing short of major economic, revolutionary, or global war will change things much. So […]

“I have a foreboding of an America in my children’s or grandchildren’s time — when the United States is a service and information economy; when nearly all the manufacturing industries have slipped away to other countries; when awesome technological powers are in the hands of a very few, and no one representing the public interest […]