How to Make Paper Cigars When it is time to write an ad, and there is no felt need in the heart of the customer to which you can speak, make a paper cigar. Teddy Roosevelt was a man of improvisation. He knew his paper cigars. This allowed him to explain the process of making […]

This is the rabbit hole that Ski and I were discussing.

The Lives of Others

My Dad died 3 years ago. He worked hard in construction – seven days, most weeks – to feed his 6 kids. And he played ‘drums’ every waking hour. Everything was a song and a rhythm inside his head.  Dad didn’t give direct advice. He was a “show, don’t tell” guy. I asked him for […]

January 8, 1941 – Citizen Kane and William Randolph Hearst

Read about Wizard of Ads Partner, Ryan Chute

You’ve heard the wizard talk about the importance of “the origin story.” This is Elmer’s in a 60-sec radio ad.

MAMA WASN’T PERFECT BUT SHE WAS MY MAMA. I didn’t have very many years with Mama before she had her first episode of Bipolar Disorder. It was called Manic Depression back then and medication to treat it was not discovered until after Mama had committed suicide. At the time of Mama’s first episode I was […]

All my life my Father has told me, “Manley, just remember we have a lot of class… but it’s all low.” So I knew when I had the opportunity to go big potty on a $7000 terlet…“I was born for such a time as this.”  Upon entering the bathroom, the first thing I notice is […]

Riding the White Elephant The generation of male Okies to which I belong has the inexplicable tradition of mercilessly teasing their friends. It’s a dumb tradition, I know, but these are the rules: We tease only our closest friends. To say to strangers the sorts of things that we say to our friends would be […]

The short answer to how I got my first job is that I begged. The long answer follows: Two days after Williams asked for a divorce and left, I knew it was crucial that I get a job. It was a scary time. I had never had a job. Even though I had wanted to […]

I think this GIF needed to exist. from r/WhiskeyTribe

The Author’s Analysis of the Structure of What Happened to the American Press? by Roy H. Williams Framing: The “First Mental Image” given to the reader is the First Amendment to our Constitution framed between two of our most famous Founding Fathers. This patriotic reference aligns my perspective to each side of our polarized society. (Read the First […]

You’re prob’ly going to need to use one of those services for sending big files (or just post it on YouTube and send me the link) to Indy@WizardOfAds.com

What Happened to the American Press? When James Madison drafted the First Amendment, his reference to “the press” referred to the newspapers of our nation, such as the Pennsylvania Gazette owned by Benjamin Franklin, the most popular paper in the 13 colonies. Things rocked along swimmingly for about 200 years, then one day we walked outside […]

I agree with what you said about relationships and about remembering the power of words “because there are people on the other end.” I am obliged to disagree, however, with the following passage of your writing: “What I have in common with a 60 something African-American man who’s married and has kids is likely more aligned than what I have in common […]

Plumbing contractor license number appears in screen text somewhere.[ZACK appears onscreen with 3 TECHS] TECH 1:  When the bottom rusts out’a your water heater,TECH 2:  [nodding his head up and down with BIG EYES]                      all that water floods the house!TECH 3:  [slowly shaking his head “no” in disgust]                  and the supply line keeps pumping more water in.ZACK:    So Kenny and me wrote this song for you.  [ZACK and […]

Hi Indy,We had a State Debate Organization that had a contest more than 50 years ago. Topics were assigned by a blind draw process and the only reference material you could have is what you brought. We had 1 hour to prepare. My draw was defend free market/capitalism vs socialism/communisim. The person that drew socialism/communism complained […]

Michael, The only way to marry Invisible Heroes to Pendulum would be to use the stories of Invisible Heroes to demonstrate that the right thing to do is always the right thing to do regardless of whether we are in a WE or a ME.  Most of our mistakes come from following the herd, peer pressure, trying to be “trendy.” My […]

Did you see the PS at the bottom of the MMMemo saying that I had a free PDF download of Pendulum for you? Click this link to go to the Free Download page. 🙂 Click the image below to go further down the rabbit hole.

See the whole story in the New York Times.

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